Post by account_disabled on Mar 5, 2024 5:37:55 GMT
Web Strategy Matrix: Social Marketing Approaches, Shotgun vs Laser Shotgun Laser Description Hiring multiple agencies to conduct social campaigns Building a deeper relationship with a core group of influencers Similar to Interactive Advertising, “Fishing” Influencer Relations, ‘Friending” Benefits Efficient way to get started, identify hot spots to pursue. Deeper relationships with core influencers who may spread word of mouth, and become brand evangelists. Risks Brand burnout on community, risk of appearing disingenuous Spending more resources on a smaller few reduces chances of spread. Costs Inexpensive. In this case, it was 15k X 8 agenices, for a total of 120k. Costly. Relationship marketing estimated 50-100k in agency costs. Loaning 100 economy cars at 15k each around 1.5 million.
Takeaway Ideal for the company that doesn’t Indonesia Telegram Number Data understand social marketing and is willing to test on their own customers. Ideal for company that’s ready to invest time, people and money on relationships. Brands Should First Start With Understanding Customers So which way is better? First, let’s start with the most important factor, people. While padding the top line for revenues in a slumping economy continues to be important, it’s important to note that burning out your relationships with your community can cause long-term drain. Rather than test eight campaigns on a community causing ‘brand overload’, first do the research to find out the social behaviors (we call this SocialGraphics), identify who they trust online, and where they are located at online before doing anything.
By first starting with data, you can reduce eight campaigns to two, or maybe one, and avoid burning out your brand –and community. So what does this means to Toyota and Ford? Toyota’s social efforts come across as young, they’re not sure what they’re doing so they’re hoping to see which (interactive+advertising) agency will figure it out for them. On the other hand, Ford comes across as slightly more mature as having true influencer relationships (Similar to PR Influence Relations) and spend the time to build these real-world relationships. Update: Thanks to Barbara for the “Fishing vs Friending” analogy. Apparently the CEO of Ford read this post, welcome, an honor.
Takeaway Ideal for the company that doesn’t Indonesia Telegram Number Data understand social marketing and is willing to test on their own customers. Ideal for company that’s ready to invest time, people and money on relationships. Brands Should First Start With Understanding Customers So which way is better? First, let’s start with the most important factor, people. While padding the top line for revenues in a slumping economy continues to be important, it’s important to note that burning out your relationships with your community can cause long-term drain. Rather than test eight campaigns on a community causing ‘brand overload’, first do the research to find out the social behaviors (we call this SocialGraphics), identify who they trust online, and where they are located at online before doing anything.
By first starting with data, you can reduce eight campaigns to two, or maybe one, and avoid burning out your brand –and community. So what does this means to Toyota and Ford? Toyota’s social efforts come across as young, they’re not sure what they’re doing so they’re hoping to see which (interactive+advertising) agency will figure it out for them. On the other hand, Ford comes across as slightly more mature as having true influencer relationships (Similar to PR Influence Relations) and spend the time to build these real-world relationships. Update: Thanks to Barbara for the “Fishing vs Friending” analogy. Apparently the CEO of Ford read this post, welcome, an honor.