Post by account_disabled on Jan 24, 2024 5:11:01 GMT
Advertisers choose publishers to display their offers, as the latter have thousands of users who may be interested. Publishers can be informative, entertaining sites, covering a wide variety of topics, from local news to the latest fashion. If you are an advertiser, you should seriously consider native advertising. This trend of digital marketing has already been brought by Boost to Albania. Here are 4 reasons why you should definitely include native ads in your strategy : 1. They are seen more Banners and Popups are so common that people ignore them despite the interesting content they may have. This phenomenon is otherwise known as "banner blindness". It reduces their performance. Meanwhile, native ads are read more and get twice the focus of traditional ads. They reach the subliminal as they match what we expect to see on the page. Native ads read like editorial headlines, like all other publisher headlines.
They are preferred by the audience As we said, native ads are read m B2B Email List ore. In fact, 70% of consumers prefer to learn about different products by reading a native ad rather than a traditional one. ² Why are influencer sponsorships so successful? As the audience prefers to get information from sources they trust, such as influencers or publishers. We know how important media integrity is to publishers. Through native advertising, they can generate revenue without compromising readers' trust in the site. Click below if you want to know more about the differences between native and traditional ads. Native Ads VS Traditional Ads 3. They are incredibly effective You might think that the statistics are in favor of advertisers. But what do the publishers themselves say? Is this type of advertising working for them? 55% of them said that the advertising was effective and 24% that it was extremely effective.
In a short period, native advertising has become an extremely important factor for advertisers. According to the FIPP report "The Network for Global Media", 31% of advertisers' revenue came from native ads in 2018. Even for some organizations, this figure has gone up to 69% of total profits. ⁴ 4. The future of advertising Most popular global advertisers have chosen native advertising as their monetization method. With the undeniable success of native advertising around the world, investments in this area continue. Some hire agencies, some have editorial teams specifically for this, and some have their own native studios. Native ads are liked because they don't interrupt readers' navigation and attract the attention of people who are interested in reading more. They are valued as quality marketing that teaches something to the audience. Native advertising is definitely the future of advertising and the right way to generate revenue for advertisers.
They are preferred by the audience As we said, native ads are read m B2B Email List ore. In fact, 70% of consumers prefer to learn about different products by reading a native ad rather than a traditional one. ² Why are influencer sponsorships so successful? As the audience prefers to get information from sources they trust, such as influencers or publishers. We know how important media integrity is to publishers. Through native advertising, they can generate revenue without compromising readers' trust in the site. Click below if you want to know more about the differences between native and traditional ads. Native Ads VS Traditional Ads 3. They are incredibly effective You might think that the statistics are in favor of advertisers. But what do the publishers themselves say? Is this type of advertising working for them? 55% of them said that the advertising was effective and 24% that it was extremely effective.
In a short period, native advertising has become an extremely important factor for advertisers. According to the FIPP report "The Network for Global Media", 31% of advertisers' revenue came from native ads in 2018. Even for some organizations, this figure has gone up to 69% of total profits. ⁴ 4. The future of advertising Most popular global advertisers have chosen native advertising as their monetization method. With the undeniable success of native advertising around the world, investments in this area continue. Some hire agencies, some have editorial teams specifically for this, and some have their own native studios. Native ads are liked because they don't interrupt readers' navigation and attract the attention of people who are interested in reading more. They are valued as quality marketing that teaches something to the audience. Native advertising is definitely the future of advertising and the right way to generate revenue for advertisers.