Post by account_disabled on Jan 23, 2024 7:58:56 GMT
It's easy to run ads on Facebook. Therefore, entrepreneurs often do this themselves according to instructions from the social network. But without experience, you can easily make mistakes that will lead to a drain on your budget. Stanislava Bolbat, marketer at Ringostat , has collected the top pitfalls when setting up campaigns on Facebook. And described how to avoid them. Reading time 13 minutes Misunderstanding of campaign goals How to do it right Blurred age targeting How to do it right Incorrect choice of audience location How to do it right Launching creatives that are too similar How to do it right Slow processing of leads from ads How to do it right Incorrect choice of target audience How to do it right Incorrect Pixel setting How to do it right Summary: how to avoid the most common mistakes when setting up Facebook ads Stanislava Bolbat, Ringostat Stanislava Bolbat, marketer at Ringostat Misunderstanding of campaign goals Facebook has 11 goals for setting up campaigns.
A goal is the Fax Lists result you want to get from users after running an ad. Therefore, when setting up a campaign, you need to clearly understand what you want to achieve. First, let's take a quick look at what the goals are. Choosing a goal when setting up Facebook ads Globally, goals are divided into three types. Recognition. To increase the number of users who know about your brand. Increasing audience reach. Consideration. Designed to get people interested in the company and start looking for more information about it. The goals here could be traffic and engagement growth, video views, app installations, lead generation, business account chat messages. Conversions.
Such a campaign is needed to encourage users to take some action. For example, sign up for a master class, make a purchase, visit a store, etc. The main catch in the “Traffic” goal. It has different optimization options, and the two with the most nuances are clicking on a link and viewing the landing page. Errors when setting up Facebook ads If you're running a campaign to sell a specific product, clicking a link isn't enough. It is important that the user waits for the page to load. And that's why: The most common mistakes when setting up advertising on Facebook Far more people will click on a link than will wait for your site to load, either by mistake or because the site takes a long time to load.
A goal is the Fax Lists result you want to get from users after running an ad. Therefore, when setting up a campaign, you need to clearly understand what you want to achieve. First, let's take a quick look at what the goals are. Choosing a goal when setting up Facebook ads Globally, goals are divided into three types. Recognition. To increase the number of users who know about your brand. Increasing audience reach. Consideration. Designed to get people interested in the company and start looking for more information about it. The goals here could be traffic and engagement growth, video views, app installations, lead generation, business account chat messages. Conversions.
Such a campaign is needed to encourage users to take some action. For example, sign up for a master class, make a purchase, visit a store, etc. The main catch in the “Traffic” goal. It has different optimization options, and the two with the most nuances are clicking on a link and viewing the landing page. Errors when setting up Facebook ads If you're running a campaign to sell a specific product, clicking a link isn't enough. It is important that the user waits for the page to load. And that's why: The most common mistakes when setting up advertising on Facebook Far more people will click on a link than will wait for your site to load, either by mistake or because the site takes a long time to load.