Post by account_disabled on Jan 6, 2024 5:23:22 GMT
Of the most important and useful ideas from this book which will help you improve your texts Find out what the readers' aspirations are! Testimonials play an essential role when it comes to sales. In a world of fake news mistrust influencers consumers are more and more educated and a deciding factor when it comes to calling or buying a certain product or service is the opinions of other users . Thus the author says the more similar the person offering a testimonial is to your target audience the more convincing your message becomes.
For example the more the product you sell is a luxury good the more Email Marketing List ou have to focus on the customers who have already purchased it and who benefit from it. In short show potential customers what people like them are saying about your product. they come from people similar to the reader the results are often convincing even for the most skeptical buyers I object When you write a text with the aim of selling it is not enough to convince your reader just by telling him about the benefits of a certain product or service.
Buyers for the most part are skeptical and for this reason it is important to anticipate possible objections. Objects vary from industry to industry and from product to product. What is an objection to your product may be a benefit to someone else's product. Fortunately there are common objections which the author presents in his book. First objection It's too expensive. If a potential customer brings up this argument all you have to do is demonstrate the value of your product showing him.
For example the more the product you sell is a luxury good the more Email Marketing List ou have to focus on the customers who have already purchased it and who benefit from it. In short show potential customers what people like them are saying about your product. they come from people similar to the reader the results are often convincing even for the most skeptical buyers I object When you write a text with the aim of selling it is not enough to convince your reader just by telling him about the benefits of a certain product or service.
Buyers for the most part are skeptical and for this reason it is important to anticipate possible objections. Objects vary from industry to industry and from product to product. What is an objection to your product may be a benefit to someone else's product. Fortunately there are common objections which the author presents in his book. First objection It's too expensive. If a potential customer brings up this argument all you have to do is demonstrate the value of your product showing him.